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VEND. 6, SAM. 7 ET DIM. 8 JANVIER 2023 - N°6427 NE PEUT ÊTRE VENDU SÉPARÉMENT DÉPÔT LÉGAL 100/1991 DIRECTEUR DE PUBLICATION KHALID BELYAZID
Weekly highlights by
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Système de Management de la Qualité
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Expensive gigabytes!
Morocco’s enduring Casablanca: Growth:
legacy at the 2022 The longest Conditional recovery
World Cup urban bridge
completed Public procurements:
By Dale F. Eickelman A major turning point…
and Hao Ma
Editorial Cognitive dissonance Amin RBOUB
M OROCCO, Morocco, Al Maghrib... Never has this word been so country reputation/ brand awareness... The Kingdom has also demons-
much pronounced, evoked, and quoted by the world’s popula- trated that it knows how to “sell its image”, with credible supporting
tion. According to Google, more than 3.5 billion people clicked arguments. This intangible consecration is not the result of chance. It
this word on the search engine at least once in several languages last is the result of long-term work undertaken in several fields (diplomacy,
month. Better still, according to the Washington Post, “Morocco is sport, economy, industry, culture, communication...), but beware of the
among the world’s best tourist destinations in 2023”. Even before the risk of the bride being too beautiful and beware of cognitive dissonance!
country, located in North Africa, attracted the attention of the whole In other words, it will be necessary to synchronise, even harmonize the
world during the World Cup, Morocco was already emerging as a very image sent back in relation to daily reality. This new positioning sets the
popular destination for travel, underlines the US newspaper. “We expect bar very high. The challenge is that this nice perception of Morocco by
Morocco to continue to be incredibly popular in 2023”, predicts James foreigners should be confirmed by reality. The challenge now is to work
Thornton, CEO of the Intrepid Travel tour operator. Never before has on behavior, civic-mindedness, education, values, citizenship, respect
the country started a new year with so many positive waves in terms of for others... It is the cement that will make this aura last the longest. o