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VEND 26, SAM. 27 ET DIM. 28 AOÛT 2022 - N°6334 NE PEUT ÊTRE VENDU SÉPARÉMENT DÉPÔT LÉGAL 100/1991 DIRECTEUR DE PUBLICATION KHALID BELYAZID
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Football: Lekjaa’s ultimatum

Back-to-school hot issues

Moroccans Living Abroad:
The great “return”

Sahara

Laying cards on the table

A museum for the Jewish
memory of the North

Editorial Fatal blow Radia LAHLOU

Q UITE frankly, when it comes to tourism, we are not about to win the game. concerned about the safety of their nationals call for relentless caution, because in
All those “recovery” campaigns carried out at full speed to reinvigorate Morocco, anything can happen. When someone conducts operations of this magni-
Morocco as a destination seem to have worked. The Moroccan Airports tude to bring visitors back, one deploys an equally consistent strategy, as is the
Authority (ONDA), which has just published its July figures, reports 3-digit percen- case of Operation Crossing the Strait, which is thought down to the smallest detail
tages in seaside and classic destinations. And August promises to be just as abun- and with the participation of several ministries, to make the stay of the Moroccans
dant. There you go, it’s done. Tourists have returned, but the basic problems have Living Abroad one of the best there is. And even that gets out of hand, because
remained the same. Quality of service has not made a miraculous leap forward, we’re bogged down in the culture of half-measures!
but prices have. Increasing prices is something we know how to do, but it is not It was only the royal warning shots that have put the train back on track. The latest
the most serious problem. What is most repugnant to tourists, who vent out their warning shot was this week, on August 20. Where have our good manners, our civic
feelings on social media, are the other inconveniences: harassment, purse snatching, values, and our education gone? If we remain dominated by this precarious vision
forced purchases, violence, dirt on the beaches, road accidents... Without forgetting of tourism, namely, to increase the number of overnight stays, without remedying
one of the tragedies of this summer, the death of a female tourist under the assaults the secondary aspects that are part of a tourist package, if we do not put in place a
of a pack of dogs, which was a fatal blow. All these facts are serious, very serious, truly integrated tourism strategy, we will lose our visitors who will leave for other
and their viral impact undoubtedly harms Morocco as a destination. Governments more pleasant destinations. o