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VEND.5, SAM. 6 & DIM. 7 JUILLET 2024 - N°6800 NE PEUT ÊTRE VENDU SÉPARÉMENT  DÉPÔT LÉGAL 100/1991  DIRECTEUR DE PUBLICATION KHALID BELYAZID
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             Trade deficit                                                                                                   Late payments:


                                                                                                                             Reduction in penalty
                                                                                                                             rates




                      diminishes                                                                                             VAT: The new system
                                                                                                                             comes into force













                                                                                                                             Financial crime: Three
                                                                                                                             major trials in focus














                                                                                                                              Public investment in
                                                                                                                             Morocco: «A gap in effi-
                                                                                                                             ciency and effectiveness»



                                                                                                                             No bread increase...

                                                                                                                             for now




            n Imports of capital goods and energy continue to weigh at the end of May

                                      n Accelerating the export locomotives


                        n Automobiles, aeronautics and phosphates... save the day



          Editorial                                                 Influencers                                                        Mohamed Ali MRABI


          «J     E partira pas» (an intentional and racist distortion of «je ne partirai  a real strike force for «opinion leaders» with millions of subscribers.
                 pas», meaning I won’t leave your country) is a xenophobic song widely  Tweet or mini-video, the punchlines of «politicians-turned-influencers» are
                 shared by French far-right figures. Far from being anecdotal, this epi- picked up, shared, parodied... reaching an ever-wider audience, generally
          sode crystallizes the rise of unabashed racism against a backdrop of political  insensitive to the nuances of the «belligerents’» political offerings. And often,
          tension, but above all the profound transformation of modes of communication.  in this «tiktokization» of the public debate, this «post kind of truth» (or so-cal-
          Jordan Bardella, the golden boy being considered for the position of French  led truth dictated by posts) is more audible than reality.
          Prime Minister, understood this early on. Thanks to a carefully managed Tiktok  A lever for democratization and freedom of speech for some, a platform for
          account, the far-right leading figure has succeeded in reaching a wide target  populism and a fabrication factory for others, social networks have become
          audience, usually shunning political meetings and televised debates that the  an indispensable communication channel. They are irrevocably overturning
          target audience (rightly or wrongly) finds boring.                      the techniques of political discourse the world over. In Morocco, there’s still a
          Far more than an isolated case, it is a veritable groundswell that seems to be  long way to go. Most politicians are still at the Facebook and X stage, confi-
          sweeping everything away. The left-wing Popular Front quickly tried to show  ning themselves to press releases or reports on official activities. Few dare to
          that its members could also be «hip», by getting into «Asmr» videos. In the  shake up the usual modus operandi, or opt for codes that speak more to the
          United States, in some Latin American countries, in Africa... social media offer  new generations. o
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